So, you have a product you want to sell, but you need some good photos of the same to attract customers and need them done right. Some people and businesses spend hundreds and even thousands of dollars on product photography, and that is fine if you have the resources. However, that can be entirely unreasonable for small business or an entrepreneur trying to get their products off the ground.
That being said, here are some DIY product photography hacks that will get you appealing shots without spending a fortune:
First and foremost, ensure that you clean your product. Nothing’s worse than a photo of a product that is dusty, full of smudges and fingerprints. You want your product to be in its best state so clean it up.
Setting and Scene
When it comes to actual product photography, the setting is the first thing you will want to look at. Take your time and create an excellent environment where you will display your product. Block out the background noise by removing any item that might steer away attention from the main product.
When it comes to the background, consider the colours. If your product is dark, do not use a black backdrop and if it is white, avoid a white background. Use contrasting experiences to make the product stand out. If it is an outdoor type product, you can take the shots in your yard. This gives the consumer a sense of owning the product.
Another important aspect is the lighting. I would not advise you to use the built-in flash of your smartphone camera or your $100 camera. Built-in flash tends to create glare and flat lighting, giving your photos a feel of amateur photography.
Grab a few lamps and even consider some ambient lighting that will not shine directly on the product. You can put the lamp at an angle or put a thin white cloth or duct paper to diffuse the light. Result is to create an ideal shot from almost every angle.
Lighting two dimensional objects is challenging and we recommend you checking out our specific guide on How To Photography Two Dimensional Flooring & Rugs.
If you have proper lighting, a decent camera will certainly do a good job. Nowadays, we have top of the line smartphones with cameras that can give out quality photos almost the same quality as DSLR cameras. However, the latter is usually advised for more professional shots.
Always do some test shots before you take the final pictures. Take them at every angle so that you can have a variety to choose from when deciding on the final photo.