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Boost Brand Awareness With Commercial Photography

Boost Brand Awareness With Commercial Photography

Studio Digital DSLR CameraToday’s digital age helps millions of businesses to be one step ahead of their competitors. The rapid advancement of technology including the internet brought forth significant changes to how a brand, product or service is introduced. Thus, it is no longer surprising that many companies use images to promote their business and attract potential customers. Find out what commercial photography all about and how this works.


Probably, you might have heard about this method of business promotion. However, you do not have a broad knowledge of what it is and other ideas associated with it. This is referred to as commercial photography.


Simply defined as shooting different photos for commercial purposes. This type of lucrative photography involves capturing images used for merchandising, product placement and advertisements. Other things that can be associated with it are menus, printed leaflets, flyers, and printed brochures. These things make this form of photography a diverse and well-renowned one in the commercial industry.


Today, it has become extremely popular because there are various photography styles that can effectively catch the attention of target customers or clients. Whether you require a traditional or an alternative photograph, this field has a lot to offer.


Break Into This Field

Using photography for commercial purposes is definitely worth the money. The ultimate secret to success in this marketing approach is to indulge yourself with understanding and researching about it. Here are a few things to remember:


Marketing Strategy

Great marketing strategies are often done online. These are more affordable options than typical ad campaigns on radio and television. At the same time, there is an impressive return on investment for every successful campaign. Social media has always been an ideal choice – Facebook, Twitter, Instagram, and Pinterest. Knowing that they are image-based, Instagram and Pinterest become well-geared to this type of photography. These are ideal places where you can post the images of your products or services offered.


Image Quality

There are good companies that offer photography services for many enterprises and organizations. Look for the commercial photographer that has vast experience in this field. A professional and highly-skilled photographer is likely to capture the best and most eye-catching images in all niches. The quality of photos matters a lot so be sure to make an informed decision and wise choice. One of our members reached out to us with a case study idea. We teamed up to explore the engagement difference between DIY product imagery versus Professional product imagery shot, click here to read the full article. All images were taken with the new Canon 5D Mark IV.



Once you finally found your desired photography service provider, you can reach out to its customer hotline. Then, inquire about other details, particularly the cost. There can be other factors that may affect the price, so it is always better to discuss these with the provider.


Your approach to introducing your business to your target market is like capturing an image. You need to find the best angle and timing to get authentic results. Every image reflects the credibility of your business. Therefore, you have to bring out the best in your brand. One picture says a lot. If you fail to find the perfect shot, you might not be able to get people’s interest.

Product Photography Description

Product Photography Description

The following article will help all photographers to be better at product photography. Product photography is when you take a picture of an item such as a watch, fruit, and so forth. These are various tips that can help a so-so photograph turn into a photographic masterpiece. A professional photographer will already understand all of these tips, but for anyone who is learning or simply wants to improve their photography skills then these tips are a must know.


The first and perhaps most important product photography tip is proper lighting. The way that you introduce light onto your product will make a huge difference in the final output. One of the simplest ways of improving your lighting is to use a collection of small DIY reflectors. You can purchase DIY reflectors, or you can easily make them from things such as aluminium foil, silver gift wrapping paper, or an illustration board. You will also require a few clamps of different sizes.

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Another key lighting technique is to use gradient reflections on your product. In fact, if you do not want your product to have a non-flat look that is often produced when using a light tent then you need to understand how to use a gradient reflection. The easiest way to do this is to put an additional diffuser between the product and the light. The reflective surface will act similar to a mirror, and therefore it is important to make sure that you use the correct angle to get the reflection that you desire.


Light painting when taking product photographs is an excellent way to introduce a different and unique look. There are many online tutorials that can help you to understand the different techniques that will incorporate light painting onto a photograph. There are endless other lighting techniques which also can be used to help create a professionally looking product image.


The next important area of consideration when taking product photographs is backgrounds. Backgrounds are perhaps the next most important way to add more spunk to a product shot. You can compliment photos of the same product by using a variety of backgrounds. Many of these backgrounds can be found in a natural setting while others can be manufactured.


Some professional photographers enjoy using DIY wood planks for a  background. In fact, you will notice certain professional photographers who use a DIY wood plank background extensively for many of their product shots. The interesting thing about a wood plank as a backdrop is that you can stain or paint them a variety of colors. They are excellent when shooting different types of foods for a product photograph.


There is also an interesting photography background technique called the “El Bokeh Wall.” The El Bokeh Wall is a very simple photography technique that will create an amazing photo. You simply use silver gift wrapping paper or aluminum foil and then crumble it into a ball. Place the crumpled ball into the background and then focus a gelled flash on it. Make sure that you use a full opening when you shoot. You can also create interesting backgrounds from a variety of objects found in your home.